Catholic Ladies’ College
Project
The complete rebrand of Catholic Ladies’ College was undertaken with the challenge to increase yearly enrolments and shift misconceptions of the CLC offering for students.
A digital-first approach was taken to tell their brand story, knowing the website would be the hub for communications. As lead designer, I was involved in every aspect of the project, from research and concept development, brand positioning, identity, responsive website, photographic direction and printed collateral.
The award-winning results have shown a change in perceptions of the college among prospective and existing parents, which have lead a significant increase in enrolments.
Role
Brand strategy, visual identity, UX design, copywriting, website design, art direction, photographic direction, publications and collateral.
Completed as Lead Designer/Art Director at kidyounot.agency
AGDA Finalist 2019: Design Crafts (Campaign)
AGDA Finalist 2018: Design Crafts (Brand)
Photography by Jesper Nielsen
Measuring success
Over 4,000 visitors to Campus Tours page (Aug 2018 - May 2019)
Increase in tour attendance and uptake in enrolments
Over 20,000 site visitors (Aug 2018 launch – September 2019), 59% visitors via organic search
College Registrar saved weeks in administrative tasks over a year due to automated processes through the website
