Therefore Consulting
Project
We were approached to develop the identity and responsive website to launch a new, independent financial consulting practice that offers CFO expertise to small and medium businesses.
We collaborated closely with the client through discovery workshops to uncover the brand personality, develop the company name, communicate the offering and translate the visual and interactive identity across print and web.
Therefore – a logical solution.
thereforeconsulting.com.au
Role
Workshop facilitation, brand strategy, naming, identity, UX design, copywriting, website design, art direction
Completed as Senior Designer at kidyounot.agency
Leveraging ‘less is more’
Understanding that the brand communication would be entirely text based, the challenge was to create a site that was interactive and engaging for users, without the presence of supporting visual assets.
The Therefore website reimagines the single page structure by using an accordion-based interaction.
As an extension of the brand, the structure of the website and minimalist aesthetic were inspired by spreadsheet interfaces, often used by bookkeepers and accountants.
